When we come from the past, when the potential power of companies in the market was associated with the turnover, investments, institutions and businesses they own, to today, it is seen that the most important value is ‘intellectual capital’, that is, ‘people’. This value constitutes the invisible part of the iceberg for companies today. In terms of added value, choosing the right person, employing them in the right places and ensuring that personnel efficiency increases with continuous training are the biggest factors in determining the traditions of companies.